Poole Hospital Charity


We worked on a new brand identity and oversaw the development of an entirely new suite of marketing collaterals after we were asked to review the existing marketing and communications strategy.


The brand was previously known as Wishlist and we developed a new, simpler, more easily understood brand and visual identity; namely, Poole Hospital Charity. This new identity meant that the brand purpose was quickly and easily understood by the audience and required little or no further communication.  We refined and defined the essence of the brand through depth interviews and a development workshop with key stakeholders before agreeing the brief and developing the concepts.  These were refined after client presentations and only after a series of important amendments was the work finalised.