We worked closely with the world famous Anglo European College of Chiropractic to develop new brand architecture and an identity based on a clear understanding and definition of the organisations values and unique capabilities.

This entailed a programme of depth interviews across all divisions of the organisation, followed by creative concepts which were reviewed by consumer focus groups before being revised.  The outcome is a striking new identity which is both contemporary yet instantly recognisable as having drawn on the famous heritage of the organisation.  Accompanying the new look was a powerful brand statement setting out the essential distinguishing features of AECC and which is the engine which drives further development of the brand.