We want to help businesses find their sense of belief. We work with organisations to determine the essential characteristics that will set them apart from their competitors – and where it isn’t sufficiently compelling we help to improve it. Our methodology centres on a proper understanding of the internal factors of the company ideology and the organisational capability; as well as the external considerations of the customer and the competitive environment. The distillation of these four factors will provide the essential understanding of the organisation’s “raison d’être” and provide the platform upon which meaningful promises can be made to the customer, and products and services can be developed.
An important part of what we do is to work with creative agencies to use this methodology to help them develop effective customer communications campaigns based on accurate and meaningful understanding of the customer and market dynamics.